Yandex Metrica is the same tool as Google Analytics. Yandex Metrica is one of the two largest systems in the world of web analytics.
The interface, functions and other settings are different from Google Analytics, but still the competitive product in the field of web analytics.
What is Yandex Metrica?
Metrica this is a web analytics service for e-Commerce, websites. It is completely free and allows advertisers or online marketers to analyze:
- the audience of the website and visitor behavior (you will be able to view reports about how behaved user on your website using the Session Replay);
- revenue and conversion rates;
- analyze advertising campaign;
- traffic sources;
How does work code Yandex Metrica?
A code can be transformed when you make edits to the configuration system web analytics. In this case, you will need to update the code on the website.
How to configure Yandex Metrica for the website?
- You need to create a mailbox (Yandex Mail/Yandex account)
- Create an account in Yandex Metrica
Fill in the required fields. Site name, specify the domain of the website and choose your time zone, and currency.
Refer to the “Сounter сode” -> I recommend to select in settings:
- Session Replay
- scroll map
- form analytics
- Asynchronous code
- Next, save the changes and copy the counter code
How to install Yandex Metrica using GTM?
We can use Google Tag Manager (GTM) to install the code Yandex Metrics on your website:
1. copy your code from Metrica
2. create a new tag in GTM
3. paste the code in Custom HTML
4. choose the trigger
5. All Pages -> Save
How to send events/conversions in Yandex Metrica using Google Tag Manager? Or how to set up conversion in Yandex Metrica
To transfer events from GTM in Yandex.The metric we need to create a tag type “Custom HTML code” and add this code:
Here “1771222” represents the number of counter Metrica (you need to insert your), “target name” — the name of the event.
When properly configured, the events will be transmitted in Yandex Metrica.
If you have any questions, ask in the comments!